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Privacy Policy

Effective Date: March 2026 | Version 1.0 | Governing Law: Singapore (PDPA)

1Introduction

Sofronic ("we", "us", "our") is an AI-powered lead generation automation agency. We are committed to protecting the privacy and personal data of our clients, their leads, and visitors to our website ("sofronic.com").

This Privacy Policy explains how we collect, use, store, share, and protect personal data in connection with our services. It applies to all data processed by Sofronic in the course of providing AI-powered lead generation services.

We operate in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore and, where applicable, the Indonesian Personal Data Protection Law (UU PDP) and the European General Data Protection Regulation (GDPR).

2Data We Collect

2.1 Client Data

When you engage our services, we collect:

  • • Business name, contact person name, email address, phone number
  • • Company information including industry, size, and location
  • • Billing and payment information (processed securely via third-party payment processors)
  • • Service preferences, target audience definitions, and campaign settings
  • • Communication records between you and Sofronic

2.2 Lead Data (Processed on behalf of Clients)

As part of our lead generation services, we process data about third-party individuals ("leads") including:

  • • Full name, email address, phone number
  • • Company name, job title
  • • Industry, company size, location
  • • Engagement data (email opens, clicks, replies, WhatsApp interactions)
  • • AI-generated scores, categories, and outreach notes
Sofronic processes lead data as a data processor on behalf of our clients (data controllers). Clients are responsible for ensuring they have lawful basis to process and outreach to their leads.

2.3 Website Visitor Data

When you visit sofronic.com, we may collect:

  • • IP address and browser information
  • • Pages visited and time spent on site
  • • Referral source and device type
  • • Form submissions including name, email, and inquiry details

3How We Use Your Data

3.1 Client Data

  • • To deliver and manage our lead generation services
  • • To communicate with you about your campaigns
  • • To process billing and payments
  • • To improve our services and algorithms

3.2 Lead Data

  • • To execute outreach campaigns for clients
  • • To enrich and score leads using AI systems
  • • To track engagement and optimize performance
  • • To log outreach activity for reporting

4Legal Basis for Processing

We process personal data based on the following legal grounds:

Contract performance Necessary to deliver services to clients
Legitimate interests Improving security and operations
Legal obligation Compliance with applicable laws
Consent Marketing or WhatsApp communications

5Data Sharing & Third Parties

5.1 Service Providers

We share data with trusted third-party service providers who help us deliver our services:

Cloud infrastructureSupabase, n8n
AI servicesOpenAI
Email outreachInstantly, Smartlead
WhatsApp automationHeyReach
Lead enrichmentApollo.io
MessagingMeta API

5.2 No Sale of Data

We do not sell, rent, or trade personal data to any third party for marketing or commercial purposes.

5.3 Legal Disclosure

We may disclose personal data if required by law, court order, or to protect the safety of Sofronic and our clients.

6Data Retention

  • Client account data Duration of relationship + 3 years
  • Lead data Up to 2 years from last activity
  • Campaign logs 2 years for reporting
  • Billing records 7 years (regulation)

7Data Security

We implement appropriate technical and organizational measures to protect personal data:

Encryption (TLS 1.2+ & at rest)
Strict access-by-need controls
Regular security reviews
Secure API management

8Your Rights

Access
Correction
Deletion
Portability
Withdraw Consent
Object

To exercise any of these rights, contact us at:

privacy@sofronic.com

For lead data processed on behalf of clients, please contact the client (data controller) directly.

9Contact Us

Entity

Sofronic

Location

Singapore